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Ringmaster's Headspace
SCOPE THE AUDIENCE
Having a blend of the media habits & the campaign message is the only way to approach media plans.
GUIDE THEIR EYES
The audience is easily distracted and can easily miss parts of the show - funnel their attention to the main event.
THE MAIN EVENT
Buy media to set the experiential, the highlight, on a huge pedestal. Be sure to retarget to bring them back!
the shows in action
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